Marketing Forum: Interlex 2020 Virtual Annual Meeting
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DATES
Wednesday, October 28 and Thursday, October, 29 2020.
9:30-11:30 EDT
INTERLEX ANNUAL MEETING AGENDA
DAY 1: Wednesday, October 28th (all times in EDT)
9:30-9:45: PRESIDENT WELCOME
Larry Swibel
9:45-10:00: NEW LOGO AND BRAND REVEAL
Fannie Gilligan
10:00-11:00: THE DO’S AND DON’TS OF VIRTUAL MEETINGS
Guest Speaker: Marsha Redmon*
Do you ever feel awkward meeting or presenting virtually? Do you wonder what is ‘off’ about your virtual persona? In this workshop former Big Law attorney and award-winning broadcast journalist Marsha Redmon will cover how lawyers can present virtually and communicate effectively with the same level of professionalism they have in person, including appearance, camera angle, lighting, background, eye contact and technical tips.
We will also discuss how a virtual pitch or presentation team can make a strong impression on decision-makers from the start. We have specific tips to make you look better, help you engage, feel more comfortable and be more effective.
*Marsha Redmon is a former practicing attorney and award-winning journalist who specializes in teaching lawyers and other professionals how to communicate most effectively with clients, the media and each other. For 20 years, Marsha has coached lawyers and other professionals to get the business and recognition they want through presentation and public speaking skills, media interviews, pitching and messaging workshops.
11:00-11:25: BREAKOUT DISCUSSION GROUPS
We will use Marsha’s virtual persona checklist to re-connect and apply the tips on the checklist together to adjust your virtual persona in small groups.
11:25-11:30: SUMMARY AND CLOSING REMARKS
11:30: ADJOURNMENT
DAY 2: Thursday, October 29th (all times in EDT)
9:30-10:00: LOOKING AHEAD
Larry Swibel
10:00-10:45: LAW FIRMS AND COVID-19: EVERYTHING YOU WANTED TO KNOW (BUT WERE AFRAID TO ASK)
An interactive Q&A session with meeting participants using real time app software
10:45-11:15: BREAKOUT DISCUSSION GROUPS
Where do we go from here?
11:15-11:30: SUMMARY AND CLOSING REMARKS
11:30: ADJOURNMENT